CUSTOMER PROFILE

Crystal Stair's target consumer are Atlanta residents shifting to a lifestyle free of motherly responsibilities. Honing in on middle-aged, style conscious women embracing a new found personal freedom. 

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With our customers extra free time and finances to spend independently, our company is focusing on providing fashion styles orientated around seamless correlation between the shopping environment and trending social events. We learned that the average median income for our age range in Atlanta is $63, 928 (Atlanta Population Demographics n.d.); keeping those margins in mind, we have created an affordable merchandise mix for our target market. While these women have found themselves with a little extra money we wanted our clothes to be a practical buy for them as we understand there are still other expenses in life even after the kids are gone. 

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Personally, our customer values are structured around being a believer (VALS Types n.d.). That goes for believing in right versus wrong, and being spiritually connected with their faith. A majorty of our customer base is educated women. In Atlanta, 48.3 percent of people have a Bachelor's degree and 89.5 percent have a graduate degree (United States Census Bureau 2017), so we can assume our target market has one of the two since they also hold a stable job and raised a child/children. Crystal Stair is an outlet for like-minded ladies to come together and shop trendy products while still being practical spenders.  

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If you're looking for a new sense of direction, stabilize yourself with our Crystal Stair Community.