Our Three Channel Approach
Integration Thats Improving Experience
In order to be successful Crystal Stair understands the importance of omni channel. We have decided to establish a brick and mortar location, a website, and Facebook page. In order to have an omni channel there must seamless integration of the three channels. Our Brick and mortar store connects well with both our website and Facebook page. The website allows customers to buy products but if they receive something that doesn't fit they are able to bring it in the store and return it instead of shipping it back. Our website also offers free shipping on orders that are picked up at our store. As customers set up accounts on our website their previous purchases will be recorded and in our system. When customers shop on line they will be shown items that fit their buying habits. If the customer comes in store we can log onto our website then bring up their account to have a better idea of what types of clothing they may be interested in.Â
Our Facebook page will include products that come into the store along with styled outfits, events coming up, and contests they can enter. Why Facebook over other social media? We found in our reasearch that Facebook is the most used social media platform by baby boomers (12 Outstanding Statistics, 2017) . This facebook page allows customers to see what the store gets in and how we style different pieces of clothing. When we post these pictures customers are able to comment size and the store will put these pieces on hold. The customer has the choice to come in and pick up the item or they can choose to purchase it through our website and have it shipped to them. With this facebook too customers either have to visit our brick and mortar store or they are directed to our website. Returns can also be made in store if a piece they commented on did not fit.Â
By integrating our technological channels with our store we have created a unique experience and a convenient ones by seamlessly integrating the channels.
