Metrics of Success

In order to be successful there are many components that factor in. We will be located in Lenox Mall in Atlanta. By being in a mall foot traffic is high. Lenox Mall sees about 35 million shoppers in a year (One-Stop Shopping, n.d.). Shoppers may pass by our store and be pulled by our window display and appearance of the store. By being in the Lenox mall which is upscale and reputable our brand will be looked at as one shoppers could rely on for quality. The placement of our store in this mall is an advantage to us along with the amount of foot traffic within this mall. While many think malls are dying studies show that malls account for "75% of all non-automobile retail sales" (One-Stop Shopping. n.d.). 

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We will also focus on events to bring people in. While every event may not result in huge sales we find it important to establish a relationship with our customers and show them we are more than a store but a network of women coming together over a common love of fashion. Our events will promote shoppers to enjoy a night out whether its sipping and shopping or through yoga. Our events will be promoted through our Facebook page, in the store and on our website. 

With our location providing great foot traffic and events we hope to establish relationships with customers who will be loyal to our store.